2025 was a milestone year for Fisher Scientific and our partners. Two initiatives stood out as major growth drivers:

• The M Club, which delivered outstanding results in promotions and merchandising activities, creating measurable sales uplift.
• Our Search Engine Marketing (SEM) efforts, which significantly boosted visibility and traffic, drove incremental demand across categories.

Building on these successes, 2026 will focus on three key priorities: M Club, Brand Awareness, and Demand Generation.

M Club – Even Bigger in 2026

The Science Marketing Club (M Club) will remain at the core of our supplier collaboration. With expanded offerings and enhanced reporting, M Club provides a proven platform for:

• Mega Promotions, Focus on and Monthly Campaigns across Safety, Bioproduction, Consumables, Life Science, Equipment, Chemicals, and Chromatography as well as most of the customer applications.
• The Spotlight Program, giving more opportunities to highlight products with cost-efficient visibility.
• Dedicated performance reports with insights on impressions, clicks, CTOR, conversions, and promotional ROI.
• New for 2026 – for members we will invest a percentage of the membership cost into Evergreen Dynamic Search Advertisements.

Building Brand Awareness

In 2026, strengthening your brand presence will be a priority. Our marketing solutions are designed to ensure that your products stand out in a competitive landscape:

• High-impact digital ads (display, retargeting, social media) to reinforce visibility.
• Store Fronts with product selectors, lead generation opportunities, category filters, and exclusive offers to attract and engage audiences.
• Content-driven marketing such as product showcases, educational webinars, videos, and newsletters to position your brand as a market leader.

Driving Demand Generation

We will continue to invest in activities that capture intent and convert leads into measurable sales, including:

• SEM campaigns (Google Ads, dynamic search ads) optimized by our Digital Marketing Strategists.
• Targeted email marketing and nurture flows to reach specific customer segments.
• Lead capture campaigns through gated content, sampling initiatives, and event-based promotions.
• Integrated campaigns blend digital, promotions, and merchandising to drive conversions at scale.

Data & Insights to Guide Growth

Transparency remains at the center of our approach. You will continue to receive monthly performance dashboards, and as an M Club partner, access to deeper reporting on promotions, traffic, and conversions. These insights will empower you to adjust strategy in real time and maximize ROI.

Partnering for 2026 Success

Schedule a meeting with our Supplier Marketing Team to co-create a tailor-made, data-driven marketing plan built on the BCG matrix of your product categories. Together, we will focus on growth-driving initiatives and ensure your 2026 investment delivers extraordinary results.

We’re excited to continue our partnership and make 2026 the most successful year yet for your brand.

Warm regards,
Murilo & Daniel