What can you expect for 2022?
| We expect that 2022 continues to drive more business online and digital marketing will be more important than ever before. Our focus has been to optimize the current media products and will launch a full new range of exciting products that can be used to communicate with customers. With all the options available we know that you can create optimal tactic mix with the new products.
With the new tactics you can choose to build the traffic drivers together with lead generation or even webinars. All activities combined will drive customers attention to your brand, products and create added value. All tactics that we offer will continue to be targeted towards our customers and their interested. Our marketing team will continue to review and optimize the products, the in-depth analysis of the marketing campaign supports the planning, preparation and execution of the tools. If you invest in google AdWords, social campaigns or display advertising you will work with the Digital Marketing Strategist, who will be able to make performance-based recommendations to further optimize your marketing mix.
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Our New Lab Start-Up Program is available once again. It continues to be a program our customers love to take. The Spotlight Program will once again be available and with the products available you can make some great promotions for a lower investment. Within the Spotlight program you can now also invest in additional traffic drivers and buying spots that will really make you products to stand out.
All suppliers will continue to receive monthly metrics (impressions, clicks, and CTOR). Benchmarks will be provided to all suppliers to better gauge performance.
Throughout the year, we will continue to find ways to market your products and promotions to drive better results and optimize customer experiences. Make sure that you are signed up and can receive the Media Sales Newsletter as new opportunities emerge, that is the way we will contact you