Grow your business with us!

What can we do to support?

We’re excited to share our 2020 Supplier Marketing Program with you! We’ve made some updates to the programs and tactics that will allow for even more targeted messaging of your promotions and products to our customers.

When you participate in our marketing campaigns, you’ll be paired with a Portfolio Manager. Who will work with you to understand your goals and create a tailored plan to help drive results.

We also offer you the added value of a Fisher Scientific Digital Marketing Strategist. The role of the Digital Marketing Strategist is to engage in planning conversations, prepare and review a customized Marketing plan, outline the optimal tactic mix, and ensure all submitted content and tactics align with your objectives.

Over time, the Digital Marketing Strategist will be able to make performance-based recommendations to further optimize your marketing mix. For 2019, we’ve added some exciting, new digital marketing opportunities. These include a new Content Marketing package and search engine marketing opportunities.

In addition, we are making improvements to the performance analytics we will offer. Top tier suppliers will receive monthly updates on email, paid search, paid social, and ad network display to better course correct and plan future tactics. All suppliers will continue to receive quarter end metrics (clicks, impressions, and SAC). Benchmarks will be provided to all suppliers to better gauge performance.

Our New Lab Start-Up Program is available once again. It continues to be a program our customers love to take advantage of when they are getting their new lab off the ground or looking to spend new research grant funds.

Throughout the year, we will continue to find ways to market your products and promotions to drive better results and optimize customer experiences. As new opportunities emerge, your Marketing Partner and Portfolio Manager will contact you.

How this benefits you

• Strategic partnership with the Fisher Scientific team that continues to grow — driving sales and exposure for your brand

• Close collaboration with a Digital Marketing Strategist to identify the best area of opportunity for your brand within our campaigns, resulting in a customized marketing plan for you

• Reports and analysis of your results to identify new growth opportunities

• Access to our best-in-class creative and user-experience professionals, who will help to make your brand stand out