What's New

What’s New: Accelerating New Product Discovery

• Fast-to-market activation for new products — designed to quickly increase visibility for New to Market and New to Fisher Scientific items.
• Drive qualified traffic directly to product pages — creating a simple path from discovery to product consideration and purchase.
• Lightweight, scalable execution — minimal content requirements enable faster launches across a broader range of products and suppliers.
• Complementary to News Corner — What’s New prioritizes speed and scale, while News Corner delivers deeper storytelling, demos, and richer content experiences.
• Best suited for products that can convert through the PDP — especially consumables, reagents, supplies, and products with a straightforward customer proposition.
• Enable suppliers to gain visibility earlier in the launch cycle — reducing the time between product availability and customer exposure.
• Measure success through traffic and engagement — with PDP visits, click-throughs, product engagement, and downstream conversion as key indicators.