Spotlight Program

The Spotlight campaign is a bi-monthly digital merchandising opportunity to create broad exposure for your products and promotions across the entire Fisher Scientific customer base. Spotlight campaigns feature multiple product category and interest filters to improve the customer experience. Participating in Spotlight allows broad exposure of your brand, products and promotions. Multiple levels of participation are available for Spotlight campaigns to further improve exposure through Marketing Ad-ons such as Web ads, Web banners and focused emails. Your Marketing Partner and Campaign Strategist can help to identify the best tactics for your products and integrate them into a bespoke marketing plan.

Spotlight is highly visible on the fishersci platforms and has further exposure through the field sales team. Initial product selection into Spotlight is based on our data-driven selection process highlighting products with highest potential growth. Products initially selected will be included into Spotlight FREE OF CHARGE. Your Spotlight product selections can be further enhanced to drive greater traffic and sales volume, through pricing support and through the purchase of marketing ad-ons such as Web ads, Web banner and focused email advertisements.

Invest in our Marketing products below to create interest and grow your business: